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Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017

Animesh, September 14, 2017

Success on digital media isn't only about reach. It's more about engagement with the audience, says Aditi Shrivastava from Pocket Aces.

On digital media, only engagement matters. Aditi Shrivastava (Co-Founder, Pocket Aces) explains why number of views or reach aren’t the best metrics for digital videos.