On digital media, only engagement matters. Aditi Shrivastava (Co-Founder, Pocket Aces) explains why number of views or reach aren’t the best metrics for digital videos.
Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017
September 14, 2017
Success on digital media isn't only about reach. It's more about engagement with the audience, says Aditi Shrivastava from Pocket Aces.