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Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017

Animesh Das, September 14, 2017

Success on digital media isn't only about reach. It's more about engagement with the audience, says Aditi Shrivastava from Pocket Aces.

On digital media, only engagement matters. Aditi Shrivastava (Co-Founder, Pocket Aces) explains why number of views or reach aren’t the best metrics for digital videos.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit zeemelt.com.