Articles by Anant Rangaswami
January 29, 2018 Advertising:
1942 - 2018
December 6, 2017 Advertising:
The Dettol SiTi Shield tweet crosses the line – and comes across as bad taste.
November 27, 2017 Media:
"I’m pretty confident that this company is now ready for a level of growth to take us from a ~$8bn to ~$50bn company."
November 21, 2017 Media:
How valuable is your inventory? Anant Rangaswami answers.
November 8, 2017 Marketing:
Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"
November 7, 2017 Marketing:
"Negative spaces tell great stories, like the arrow hidden in the negative space of the FedEx logo"
November 6, 2017 Marketing:
What does age give to you that youth cannot? All this knowledge can be turned into a sustainable advantage in the market you operate in.
November 1, 2017 Advertising:
Zee brings in its 25th anniversary with a print ad that thanks its competitors for their contribution in "releasing the extraordinary".
October 31, 2017 Advertising:
What will it take for an Indian brand, communicating to Indian audiences, to be written about months before the communication breaks?
August 8, 2017 Marketing:
Suresh Narayan was required to drop everything and head to India to manage the fallout of what was then a developing crisis. In conversation with Suresh Narayan, CEO of Nestlé India about his journey with Nestlé and how he tackled a developing crisis, one that threatened the very foundations of the brand.