Anant Rangaswami

Articles by Anant Rangaswami

Opinion:

TV, Print Inventory Glut: Busting The myth

"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."

Opinion:

Anant’s Blog: Of Commas, Pauses And Laziness

Let's talk about some complex punctuation. One is the ‘visual’ punctuation and one that suffers in translation from the written form to the spoken form.

Advertising:

Joining Nostalgia Dots Between Jawa, Prem’s, John Lewis and Bouygues Telecom

What’s the power of nostalgia? You were astonished by the song when Elton John first sang it 40 years ago, and you're astonished by it when you watch the John Lewis commercial.

Opinion:

Mad Memories of Mad Men: Maurice Lévy

Maurice is an amazing guy, a mad man, and an incident like this underlines just how mad he is.

Opinion:

Kyoorius And MELT: Listen, Listen, Listen

Listening to the most important stakeholders in the communication business: those who work in it and those who make the communications industry the beautiful industry that it is.

Advertising:

Martin Sorrell Leaves Behind Shoes Too Big To Fill

Sorrell is different – he is a dream subject for an interview. Even post his WPP life, he will be.

Research:

“The Most Robust Print Research That India Has Ever Seen”

Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.

Marketing:

“We Need To Evolve The Categories, And We Need To Educate The Consumer”

Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?

Advertising:Videos

Ready To Melt | Episode 15

Why the advertising film campaign for PhonePe works. And why it doesn't.

Advertising:

Ranjan Kapur: A Supremely Secure Man

1942 - 2018