Articles by Anant Rangaswami
April 17, 2018 Advertising:
Sorrell is different – he is a dream subject for an interview. Even post his WPP life, he will be.
April 12, 2018 Research:
Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.
April 12, 2018 Marketing:
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?
April 12, 2018 Advertising:Videos
Why the advertising film campaign for PhonePe works. And why it doesn't.
January 29, 2018 Advertising:
1942 - 2018
December 6, 2017 Advertising:
The Dettol SiTi Shield tweet crosses the line – and comes across as bad taste.
November 27, 2017 Media:
"I’m pretty confident that this company is now ready for a level of growth to take us from a ~$8bn to ~$50bn company."
November 21, 2017 Media:
How valuable is your inventory? Anant Rangaswami answers.
November 8, 2017 Marketing:
Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"
November 7, 2017 Marketing:
"Negative spaces tell great stories, like the arrow hidden in the negative space of the FedEx logo"