October 19, 2020
October 19, 2020 Advertising:
Advertising:
Why trams, trains and buses are gifts to anyone in advertising.
October 17, 2020
October 17, 2020 Advertising:
Advertising:
This is not about an ad and about an inter-faith marriage. This is about the feeling of insecurity that has overtaken our society.
October 13, 2020
October 13, 2020 Advertising:
Advertising:
Shall we disband ASCI and let the rule of the jungle take over? Can the mob be the arbiter of what ad is acceptable and what is not?
October 13, 2020
October 13, 2020 Advertising:
Advertising:
In the present instance, Tanishq has buckled to the pressure from the weakest enemy – the noise on social media, says Anant Rangaswami.
October 1, 2020
October 1, 2020 Media:
Media:
The responsibilities of the media plan.
September 21, 2020
September 21, 2020 Advertising:
Advertising:
Anant Rangaswami argues that the majority of the ads running on the Dream 11 IPL are terrible. A few are okay. None is brilliant.
September 15, 2020
September 15, 2020 Advertising:
Advertising:
The commercial is about ‘growth’. Not physical growth or mental growth, but ‘growth’ of the protagonist.
May 18, 2020
May 18, 2020 Media:
Media:
Anant Rangaswami (Editor, Melt) on why empty stadiums – and silent stadiums – do not make for great viewing.
May 16, 2020
May 16, 2020 Advertising:
Advertising:
“As we get back to work, should our advertising show people with masks, social distancing, etc.?"
May 12, 2020
May 12, 2020 Research:
Research:
It’s time to make my predictions. For what they’re worth.
