Articles by Animesh


Christmas: A Time To Share

A Christmas ad by supermarket chain Lidl hits all the right notes and then some.


It’s Official: The Cheese Sits On Top Of The Patty

Is this a case study for real time marketing?


Zomato’s New Outdoor Campaign Works

No images or graphics, just copy and design.


The Times, They Are A-Changin’: F1’s New Logo

Creators Wieden+Kennedy London and F1 officials say the new logo has been designed to work seamlessly across platforms, especially digital ones.


And In The M&S Corner, Here’s Paddington!

Can marmalade-loving Paddington Bear help Marks & Spencer?


Amul’s RS Sodhi: “Marketing Is Simple”

RS Sodhi helps us understand how GCMMF became India’s largest food product marketing organization, hawking a slew of brands in over 450 stock-keeping units.


Has Anyone Called You ‘Tubelight’ When You’re Hungry?

Snickers India now gives you company approved packaging to do just that through its latest iteration of the "You're Not You When You're Hungry" campaign.


Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.


Dave Christison on “The Viral Experiment” at #ZeeMelt 2017

Is there a recipe for a viral video? Dave Christison spills the beans using examples from The Woolshed Company's greatest viral hits.


Holly Hall shares the Best of D&AD Award Winners at #ZeeMelt 2017

The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.