Animesh

Articles by Animesh

Advertising:

Piyush Pandey: “Lack Of Patience Is Detrimental To Good Business”

"If every interaction is transnational, then it's not a relationship. Then it's 'dhandha'."

Advertising:

Ready To Melt: Podcast Episode 12

Kevin Swanepoel (CEO, The One Club for Creativity) on the state of Indian advertising, creative communications around the world, and the business of awards.

Advertising:

Thums Up Charged: Does It Really Pack More Thunder?

How does the new spot for Thums Up Charged compare to spots from the brand's 40 year old history?

Advertising:

Easter Eggs & Eminem’s ‘Revival’

A patient of 'Atrox Rithimus'? Here's rap music to the rescue.

Advertising:

Christmas: A Time To Share

A Christmas ad by supermarket chain Lidl hits all the right notes and then some.

Marketing:

It’s Official: The Cheese Sits On Top Of The Patty

Is this a case study for real time marketing?

Advertising:

Zomato’s New Outdoor Campaign Works

No images or graphics, just copy and design.

Marketing:

The Times, They Are A-Changin’: F1’s New Logo

Creators Wieden+Kennedy London and F1 officials say the new logo has been designed to work seamlessly across platforms, especially digital ones.

Advertising:

And In The M&S Corner, Here’s Paddington!

Can marmalade-loving Paddington Bear help Marks & Spencer?