Articles by Animesh
January 2, 2019 Advertising:
"I'm not the team manager. I am the team captain."
December 26, 2018 Marketing:
"Expect advertising to grow at a rate of 3% to 4% in 2019."
December 18, 2018 Marketing:
Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.
December 4, 2018 Marketing:
The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.
November 27, 2018 Research:
How can Public Relations evolve?
November 20, 2018 Marketing:
How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?
November 5, 2018 Marketing:
Just a buzzword? Or can Blockchain help make marketing more effective?
October 29, 2018 Advertising:
John Seifert in conversation with Anant Rangaswami about the state of the ad agency business, and how a network agency can stay relevant to the marketer.
January 29, 2018 Advertising:
"If every interaction is transnational, then it's not a relationship. Then it's 'dhandha'."
January 24, 2018 Advertising:
Kevin Swanepoel (CEO, The One Club for Creativity) on the state of Indian advertising, creative communications around the world, and the business of awards.