Animesh

Articles by Animesh

Advertising:

Melt | Episode 11 | Piyush Pandey’s New Global Role

"I'm not the team manager. I am the team captain."

Marketing:

Melt TV | Episode 10 | Sir Martin Sorrell’s Prognosis For 2019

"Expect advertising to grow at a rate of 3% to 4% in 2019."

Marketing:

Melt TV | Episode 09 | Brand Jawa Rides Again

Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.

Marketing:

Melt TV | Episode 07 | Siddharth Banerjee

The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.

Research:

Melt TV | Episode 06 | Richard Edelman

How can Public Relations evolve?

Marketing:

Melt TV | Episode 05 | Data-Driven Marketing

How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?

Marketing:

Melt TV | Episode 03 | R Gowthaman

Just a buzzword? Or can Blockchain help make marketing more effective?

Advertising:

Melt TV | Episode 02 | John Seifert

John Seifert in conversation with Anant Rangaswami about the state of the ad agency business, and how a network agency can stay relevant to the marketer.

Advertising:

Piyush Pandey: “Lack Of Patience Is Detrimental To Good Business”

"If every interaction is transnational, then it's not a relationship. Then it's 'dhandha'."

Advertising:

Ready To Melt: Podcast Episode 12

Kevin Swanepoel (CEO, The One Club for Creativity) on the state of Indian advertising, creative communications around the world, and the business of awards.