September 14, 2017
September 14, 2017 Marketing:
Marketing:
In this presentation at the Future Citizens hall, Scroll.in's Samir Patil chalks out the steps brands can follow to own conversations online.
September 14, 2017
September 14, 2017 Advertising:Videos
Advertising:Videos
Lessons in creativity through stories from Sonal Dabral, unraveled in a fireside chat with Anant Rangaswami.
September 14, 2017
September 14, 2017 Marketing:
Marketing:
Project X's Nicholas Russell talks disruptive pricing strategies to the audience at Zee MELT 2017.
September 13, 2017
September 13, 2017 Marketing:
Marketing:
With SoPost, Jonathan Grubin disrupted the practice of product sampling. Listen in and learn from his journey in this video.
September 13, 2017
September 13, 2017 Media:
Media:
How will Machine Learning and Artificial Intelligence change Google's Marketing Platforms? Google's Abhinav Chetan explains at Zee MELT 2017.
September 13, 2017
September 13, 2017 Media:
Media:
What are the key trends that will shape the future of marketing and media professionals? PHD India's Predestination attempts to answer that very question.
September 13, 2017
September 13, 2017 Marketing:
Marketing:
How do you build accountability in mobile advertising? Vasuta Agarwal covers some of the best practices that can be undertaken to maximize brand safety in the mobile advertising ecosystem, and diminish chances of ad fraud.
September 13, 2017
September 13, 2017 Media:
Media:
Kantar Media's Nick Burfitt shares the results of "Dimensions", a study that considers the impact of communications from the twin perspectives of the industry leaders, and the consumers they are trying to reach.
September 13, 2017
September 13, 2017 Media:
Media:
How do you build a content partnership that works for both the publisher and the brand? David Weeks explains all in this session, where he talks about The Week's association with Rolex.
September 13, 2017
September 13, 2017 Advertising:Videos
Advertising:Videos
Satya Raghavan (Head - Entertainment Partnerships, Google) unlocks the secrets to be a successful content creator on YouTube.
