Articles by melt
May 4, 2018 Marketing:
Blue-Chip Marketing Companies: B2B or B2C?
April 12, 2018 Opinion:
The Chennai Super Kings will play the rest of their home matches in Pune. Anant Rangaswami reacts.
April 4, 2018 Media:
There's more to the fake news debate
March 5, 2018 Advertising:
A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.
January 8, 2018 Advertising:
Advertising agencies will face a tough 2018. Anant Rangaswami explains why.
December 27, 2017 Marketing:
Do "raindrops keep falling on your head"? Or, have you "been down so long?"
December 13, 2017 Advertising:
Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.
December 6, 2017 Marketing:
A rant on BTL activity by cellular service, carbonated beverage and premium alcohol brands.
December 1, 2017 Marketing:
Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.
November 23, 2017 Media:
Punit Goenka (MD & CEO, ZEEL) on what the future holds for Zee Entertainment Enterprises Ltd