Articles by melt
March 5, 2018 Advertising:
A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.
January 8, 2018 Advertising:
Advertising agencies will face a tough 2018. Anant Rangaswami explains why.
December 27, 2017 Marketing:
Do "raindrops keep falling on your head"? Or, have you "been down so long?"
December 13, 2017 Advertising:
Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.
December 6, 2017 Marketing:
A rant on BTL activity by cellular service, carbonated beverage and premium alcohol brands.
December 1, 2017 Marketing:
Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.
November 23, 2017 Media:
Punit Goenka (MD & CEO, ZEEL) on what the future holds for Zee Entertainment Enterprises Ltd
November 22, 2017 Marketing:
This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.
November 15, 2017 Marketing:
We weigh in on Children's Day communication from a couple of brands that didn't quite hit the right notes.
November 8, 2017 Marketing:
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.