Articles by melt
December 13, 2017 Advertising:
Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.
December 6, 2017 Marketing:
A rant on BTL activity by cellular service, carbonated beverage and premium alcohol brands.
December 1, 2017 Marketing:
Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.
November 23, 2017 Media:
Punit Goenka (MD & CEO, ZEEL) on what the future holds for Zee Entertainment Enterprises Ltd
November 22, 2017 Marketing:
This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.
November 15, 2017 Marketing:
We weigh in on Children's Day communication from a couple of brands that didn't quite hit the right notes.
November 8, 2017 Marketing:
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.
November 1, 2017 Marketing:
Punit Goenka talks Live Entertainment, Khadim's ad blitz for its IPO, Mindshare celebrates 20 years, an app to search for fonts, and more!
October 31, 2017 Media:
What's keeping GroupM's Rob Norman occupied? We sift through his Twitter feed to find out what's inside Rob Norman's head.
September 27, 2017 Marketing:
Ayush VS Patanjali, Twitter going for 280, Uber calls on its users and the jurors of the Kyoorius Design Awards talk shop.