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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

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Marketing:Videos

Melt TV | Episode 01 | Chuck Porter

Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.

Marketing:

Ready To Melt: Podcast Episode 17

Blue-Chip Marketing Companies: B2B or B2C?

Opinion:

Ready To Melt: Podcast Episode 16

The Chennai Super Kings will play the rest of their home matches in Pune. Anant Rangaswami reacts.

Media:

Ready To Melt: Podcast Episode 14

There's more to the fake news debate

Advertising:

Ready To Melt: Podcast Episode 13

A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.

Advertising:

Ready To Melt with Anant Rangaswami | Podcast Episode 11

Advertising agencies will face a tough 2018. Anant Rangaswami explains why.

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 10

Do "raindrops keep falling on your head"? Or, have you "been down so long?"

Advertising:

Ready To Melt with Anant Rangaswami: Podcast Episode 09

Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 08

A rant on BTL activity by cellular service, carbonated beverage and premium alcohol brands.

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 07

Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.