Articles by R Gowthaman

January 8, 2018

January 8, 2018 Marketing:

Marketing:

Why Every Marketer Should Master Blockchain

R Gowthaman opines that Blockchain technology helps build trust between two stakeholders without compromising either position.

August 4, 2017

August 4, 2017 Marketing:

Marketing:

Consumers Do Not See Themselves In Demographics

The moment we use the word ‘target’ we have already conditioned our system to think that there is someone outside an environment – the viewer looking at it – the object and trying to aim at it and doing something with it.