R Gowthaman

Articles by R Gowthaman


Why Every Marketer Should Master Blockchain

R Gowthaman opines that Blockchain technology helps build trust between two stakeholders without compromising either position.


Consumers Do Not See Themselves In Demographics

The moment we use the word ‘target’ we have already conditioned our system to think that there is someone outside an environment – the viewer looking at it – the object and trying to aim at it and doing something with it.