Ritwika Gupta

Articles by Ritwika Gupta


Creative Picks | Episode 05

From Airtel’s new campaign 'Sab Kuch Try Karo, Fir Sahi Chuno' to Coca-Cola India's brand new ‘Share A Coke’ TVC - check out this week's top 3 communication pieces.


Creative Picks | Episode 04

Anti-aging ice-cream, coloring pages and beauty trucks. Marketing activations that caught Ritwika Gupta's eye.


Creative Picks | Episode 01

Ritwika Gupta shares her top 3 picks for last week - Vivo V9, Apple Homepod and MakeMyTrip.


Regressive Or Real? All Out’s New Ad Leaves An Impact

All Out’s new ad tells us more than what it shows.


“Good Design In Advertising Is About Clarity And Communication”

Graham Fink, Chief Creative Officer, Ogilvy, talks to us about the role of design in relation to branding and the challenges of getting the design and marketing teams to work in partnership.


Print Media On Growth Trajectory: IRS 2017 Report

The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) are pleased to announce that the Indian Readership Survey (IRS) 2017 Report has now been released.


The Power Of Celebrity Endorsements In The Digital Era

Ritwika Gupta reviews GroupM’s showbiz marketing report 2017 which covers the many aspects of celebrity brand endorsements and talks about how social media is redefining these partnerships.


“Peeing On This Ad May Change Your Life”, Says IKEA

IKEA’s new print ad is whacky, unconventional and rather interactive!


Millenials Will Erode TV Viewing As They Age

The State of Video report by GroupM offers an insightful look at the declining millennial audience and examines the many trends that affect video consumption habits.


The “Art” of Branding

Ritwika Gupta caught up with Saskia Neuman, Global Art Manager at Absolut to find out how art has proven to be beneficial for both the brand and the artist.