Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 28 Feb | Twitter & Facebook Stop Ads amid Russia-Ukraine Conflict & MORE

Meanwhile, Tech Mahindra has forayed into the metaverse with the launch of TechMVerse.

Advertising:

Creative Picks | 28 Feb | Ariel India, Cadbury Perk, Olay Australia

This week, Ritwika Gupta reviews ads by Ariel India, Cadbury Perk and Olay Australia.

News:

Melt Update | 25 Feb | Meta Expands ‘Reels’ to Over 150 Countries, IPL to begin on 26 Mar 2022 & MORE

IPL will begin in Mumbai on 26 March 2022 and end on 29 May 2022.

News:

Melt Update | 24 Feb | ITC Calls For Media Review, HUL Appoints Nitin Paranjpe as Non-Executive Chairman & MORE

The account size is estimated to be around Rs 600 crore.

News:

Melt Update | 23 Feb | WPP’s Hogarth Launches ‘The Metaverse Foundry’ & MORE

In other news, WPP has acquired influencer marketing agency Village Marketing.

News:

Melt Update | 22 Feb | Disney Star Elevates Harry Griffith as Head – Rights Acquisition & Syndication (Sports) & MORE

Meanwhile, Procter & Gamble has rolled out company benefits including medical insurance, emergency financial assistance, flexi subsidy allowance and relocation benefits to partners of LGBTQ+ employees.

News:

Melt Update | 21 Feb | Mondelez International Promotes Anil Viswanathan to VP – Marketing & MORE

In other news, L’Oréal India has named Vignesh Nair as its Lead – Communication & Engagement.

Advertising:

Creative Picks | 21 Feb | Super Bowl Ads | Coinbase, Uber Eats & Amazon Alexa

Ritwika Gupta reviews ads by Coinbase, Uber Eats & Amazon Alexa.

News:

Melt Update | 18 Feb | Vinay Subramanyam Joins Pidilite Industries & MORE

He was replaced at Britannia by Amit Doshi.

News:

Melt Update | 17 Feb | Sunil Kataria Quits Godrej Consumer Products as CEO, Sudhir Sitapati Takes Over & MORE

In other news, ViacomCBS has announced that the global media company will now be called Paramount Global.