Ritwika Gupta

Articles by Ritwika Gupta


Apple’s Silence On Social Media Makes It Stand Out

In the age of social media when almost all brands are actively leveraging the different platforms to connect with consumers, Apple chooses not to participate.


What’s A Computer? Apple Asks

In its latest commercial, Apple highlights the versatility of the iPad Pro and how kids today do not know what a computer is.


Bourbon’s New Ad Is An Ode To Friendship

Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.


We Don’t See New Fevikwik Ads Every Day

Conceptualised by Ogilvy Mumbai, the new humourous 20-second spots highlight the versatility of the adhesive to fix broken objects and bonds.


Titan Raga’s New Ad Reimagines Time Like Never Before

The new ad by Titan Raga is fun, flamboyant and will resonate with young women of today.


Sony Max2 Rings Up Nostalgia With A Heartwarming Film

Conceptualised by DDB Mudra, Sony Max2’s new ad will melt your heart.


John Lewis Raises A Toast To Childhood

You will fall in love with Moz, the lovable monster who hangs out with Joe.


Does Change Really Have A Taste?

Coca-Cola’s new ad highlights Saudi Arabia’s decision to allow women to drive for the first time.


Say Hello To Amazon’s Singing Boxes

The new holiday commercial by Amazon will put a big smile on your face.


Why CNN Loves Apples More Than Bananas

CNN's new “Facts First” marketing campaign uses an apple to attack Trump's ‘fake news' claims