Ritwika Gupta

Articles by Ritwika Gupta

Advertising:

“Good Design In Advertising Is About Clarity And Communication”

Graham Fink, Chief Creative Officer, Ogilvy, talks to us about the role of design in relation to branding and the challenges of getting the design and marketing teams to work in partnership.

Research:

Print Media On Growth Trajectory: IRS 2017 Report

The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) are pleased to announce that the Indian Readership Survey (IRS) 2017 Report has now been released.

Research:

The Power Of Celebrity Endorsements In The Digital Era

Ritwika Gupta reviews GroupM’s showbiz marketing report 2017 which covers the many aspects of celebrity brand endorsements and talks about how social media is redefining these partnerships.

Advertising:

“Peeing On This Ad May Change Your Life”, Says IKEA

IKEA’s new print ad is whacky, unconventional and rather interactive!

Research:

Millenials Will Erode TV Viewing As They Age

The State of Video report by GroupM offers an insightful look at the declining millennial audience and examines the many trends that affect video consumption habits.

Marketing:

The “Art” of Branding

Ritwika Gupta caught up with Saskia Neuman, Global Art Manager at Absolut to find out how art has proven to be beneficial for both the brand and the artist.

Marketing:

No Smoking? Philip Morris Vows To Quit

There was a time when smoking was cool, stylish and socially acceptable. Not today. From cigarettes to carbonated drinks, consumers today are not buying a lot of these things.

Marketing:

Apple’s Silence On Social Media Makes It Stand Out

In the age of social media when almost all brands are actively leveraging the different platforms to connect with consumers, Apple chooses not to participate.

Advertising:

What’s A Computer? Apple Asks

In its latest commercial, Apple highlights the versatility of the iPad Pro and how kids today do not know what a computer is.

Advertising:

Bourbon’s New Ad Is An Ode To Friendship

Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.