Ritwika Gupta

Articles by Ritwika Gupta


“Peeing On This Ad May Change Your Life”, Says IKEA

IKEA’s new print ad is whacky, unconventional and rather interactive!


Millenials Will Erode TV Viewing As They Age

The State of Video report by GroupM offers an insightful look at the declining millennial audience and examines the many trends that affect video consumption habits.


The “Art” of Branding

Ritwika Gupta caught up with Saskia Neuman, Global Art Manager at Absolut to find out how art has proven to be beneficial for both the brand and the artist.


No Smoking? Philip Morris Vows To Quit

There was a time when smoking was cool, stylish and socially acceptable. Not today. From cigarettes to carbonated drinks, consumers today are not buying a lot of these things.


Branding Nations – What does it take to develop brand identities for countries?

In a candid conversation with Ritwika Gupta, Jackson Tan, the creative director and co-founder of one of Singapore’s leading creative agency BLACK, shares what it takes to build a national brand identity.


Apple’s Silence On Social Media Makes It Stand Out

In the age of social media when almost all brands are actively leveraging the different platforms to connect with consumers, Apple chooses not to participate.


What’s A Computer? Apple Asks

In its latest commercial, Apple highlights the versatility of the iPad Pro and how kids today do not know what a computer is.


Bourbon’s New Ad Is An Ode To Friendship

Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.


We Don’t See New Fevikwik Ads Every Day

Conceptualised by Ogilvy Mumbai, the new humourous 20-second spots highlight the versatility of the adhesive to fix broken objects and bonds.


Titan Raga’s New Ad Reimagines Time Like Never Before

The new ad by Titan Raga is fun, flamboyant and will resonate with young women of today.