Articles by Ritwika Gupta
August 8, 2017 Advertising:
In a touching video, Amazon reaches out to mothers and encourages them to re-live their dreams. The campaign #MomBeAGirlAgain connects emotionally simultaneously promoting Amazon, as a brand.
August 7, 2017 Advertising:
Recently, the Gunn Report launched the Cannes Lions 2017 Sweepstakes, an annual contest predicting commercials that will win an award at the Cannes. We look at the 20 TV commercials.
July 7, 2017 Research:
Mobile is emerging to be the biggest platform for online video consumption. By 2021, the average mobile data consumption per smartphone in India is expected to increase by at least five times. Here’s why the mighty small screen is overtaking Television.
July 1, 2017 Advertising:
The month of June 2017 had so much to offer. Here's a quick look at some brilliant ad campaigns that we've shortlisted for you.