Ritwika Gupta

Articles by Ritwika Gupta


Creative Picks | Episode 01

Ritwika Gupta shares her top 3 picks for last week - Vivo V9, Apple Homepod and MakeMyTrip.


Regressive Or Real? All Out’s New Ad Leaves An Impact

All Out’s new ad tells us more than what it shows.


Noted Recent Campaigns: Jan/Feb 2018

Ritwika Gupta reviews the commercial messages that caught her eye in the months of January and February 2018.


High On Humour And Celebrities – Super Bowl 2018 Top 10 Ads

Over the years, advertising during Super Bowl has become a competition for brands. Here are Ritwika Gupta's top 10 rankings.


“Good Design In Advertising Is About Clarity And Communication”

Graham Fink, Chief Creative Officer, Ogilvy, talks to us about the role of design in relation to branding and the challenges of getting the design and marketing teams to work in partnership.


Dainik Jagran Tops Indian Readership Survey 2017

Print media is thriving and daily newspapers have added 11 crore readers in the past three years to touch 40.7 crore in 2017.


Print Media On Growth Trajectory: IRS 2017 Report

The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) are pleased to announce that the Indian Readership Survey (IRS) 2017 Report has now been released.


The Power Of Celebrity Endorsements In The Digital Era

Ritwika Gupta reviews GroupM’s showbiz marketing report 2017 which covers the many aspects of celebrity brand endorsements and talks about how social media is redefining these partnerships.


“Peeing On This Ad May Change Your Life”, Says IKEA

IKEA’s new print ad is whacky, unconventional and rather interactive!


Millenials Will Erode TV Viewing As They Age

The State of Video report by GroupM offers an insightful look at the declining millennial audience and examines the many trends that affect video consumption habits.