Ritwika Gupta

Articles by Ritwika Gupta


John Lewis Raises A Toast To Childhood

You will fall in love with Moz, the lovable monster who hangs out with Joe.


Does Change Really Have A Taste?

Coca-Cola’s new ad highlights Saudi Arabia’s decision to allow women to drive for the first time.


Say Hello To Amazon’s Singing Boxes

The new holiday commercial by Amazon will put a big smile on your face.


Why CNN Loves Apples More Than Bananas

CNN's new “Facts First” marketing campaign uses an apple to attack Trump's ‘fake news' claims


Asian Paints’ New Digital Film Promises To Inspire You

Conceptualised by Ogilvy & Mather, the film narrates the story of a small-town boy who wants to make a name for himself in his hometown. The brand’s efforts at creating a niche and making consumers aware about their initiatives, is commendable.


Fortune Oils, “Ghar Ka Khana, Ghar Ka Khana Hota Hain”

Conceived and executed by Ogilvy South, the new Fortune Oils ad film features Akshay Kumar and celebrates the idea of home cooked food.


KFC’s Big Secret Revealed on Twitter

Here is why the brand only follows 11 people in this mastermind Twitter marketing stunt.


Noted Recent Campaigns – August / September

Good, bad, brilliant - Ritwika Gupta reviews the commercial messages which caught her eye in the last few months.


Vodafone India: “#LookUp”

The #LookUp campaign by Vodafone showcases a video portraying the need for face-to-face interactions today. Quite a bold move being a telecom company, Vodafone emphasizes the importance of spending time with loved ones and expressing emotions in person rather than through a text or call.


Amazon India: #DeliverTheLove

Conceptualised by Ogilvy Bangalore, the ad film tells the story of a young boy who just cannot fathom why his grandmother does not mind receiving the same gift for Rakhshabandhan, every year.