Ushnota Paul

Articles by Ushnota Paul


Veeba’s “Aaj Kya Khaoge?” Campaign Is Short And Sweet

Featuring Amit Sadh and Shruti Seth, Veeba’s first commercial will make you smile.


The Saregama Carvaan Advertisement Is A Beautiful Film Told Through An Iconic Hindi Song

There’s no way that this digital audio player ad won’t put a smile on your face.


Dogs Are The Heroes of Reliance Car Insurance’s new Commercials And They’re Super Cute

The three advertisements are short, to-the-point and make your heart go mushy.


Calcutta Times’ #NoConditionsApply Campaign Is A Lovely Film But Does Nothing For The Brand

While it’s great to champion a social issue, it makes no sense unless it helps your product


Ad Review: Bandhan Bank’s New Commercials Tug At The Emotional Chord

A dash of emotion and a dash of hope… and you get the ideal recipe for a banking advertisement


IKEA’s Preroll Ads Are So Boring That They’re Pure Genius

What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…


From Marketing To Marathons

Ushnota Paul profiles four top corporates in India who spill the beans on how running marathons has helped them in their professional career. They’re the high flying corporate honchos of the country — busy implementing their marketing skills by day. But outside of the board rooms donned in sharp suits, they can be seen in their running gear sweating it out as marathoners. Interesting combination, right? We spoke to four such corporate bigwigs on how running marathons help in their professional career and how they maintain a work-life balance. Read on...


Book Review: Patanjalize Your Brand

Marketer and author Paritosh Sharma’s new book Patanjalize Your Brand gives a solid insight into the rise and rise of this swadesi brand, notes Ushnota Paul.


Book Review: Unlock The Real Power Of Ideation

Former Chairman of Ogilvy One, R. Sridhar’s book Unlock The Real Power of Ideation, gives an insight into ideation related discussions between a consultant and his client.


Cinema Advertising In The Age of Multiplexes

While Indian brands still majorly relies on print and television advertising, some brands are heavily leaning towards cinema advertising. Cinema advertising has seen a considerable growth in recent years. One wonders what is driving the marketers to invest there.