Ushnota Paul

Articles by Ushnota Paul

Advertising:

Horlicks’ New Campaign ‘Fearless Kota’ Throws Light On An Important Social Issue Of Today

The brand takes up the case of student suicides to send across a powerful message.

Advertising:

Asian Paints’ New Campaign #HomesNotShowrooms Is A Warm Tale About Your Home

This beautiful commercial talks about creating a ‘home’ as opposed to a ‘house’…

Advertising:

Vodafone’s Beloved Pug Is Back And This Time With An Entire Pack!

Another heartwarming gem is out of the Vodafone stable with the #StrongerTogether campaign…

Marketing:

Homage To The Person Who Made The Drink That Officially Made Us An Adult

Brigadier (retd.) Kapil Mohan, the man behind the iconic rum Old Monk dies at 88; Ushnota Paul walks down memory lane.

Advertising:

Huawei’s 2017 Christmas Campaign For Europe Aims To Raise Money For Save The Children

It also talks about embracing a clean eating, yoga loving, modernised Santa Claus.

Advertising:

Book Review: The Indestructible Brand

Venke Sharma and Hushidar Kharas prepare brands to be crisis ready in the digital era.

Advertising:

Veeba’s “Aaj Kya Khaoge?” Campaign Is Short And Sweet

Featuring Amit Sadh and Shruti Seth, Veeba’s first commercial will make you smile.

Advertising:

The Saregama Carvaan Advertisement Is A Beautiful Film Told Through An Iconic Hindi Song

There’s no way that this digital audio player ad won’t put a smile on your face.

Advertising:

Dogs Are The Heroes of Reliance Car Insurance’s new Commercials And They’re Super Cute

The three advertisements are short, to-the-point and make your heart go mushy.

Advertising:

Calcutta Times’ #NoConditionsApply Campaign Is A Lovely Film But Does Nothing For The Brand

While it’s great to champion a social issue, it makes no sense unless it helps your product