Articles by Ushnota Paul
December 6, 2017 Advertising:
Featuring Amit Sadh and Shruti Seth, Veeba’s first commercial will make you smile.
November 27, 2017 Advertising:
There’s no way that this digital audio player ad won’t put a smile on your face.
November 17, 2017 Advertising:
The three advertisements are short, to-the-point and make your heart go mushy.
November 14, 2017 Advertising:
While it’s great to champion a social issue, it makes no sense unless it helps your product
November 6, 2017 Advertising:
A dash of emotion and a dash of hope… and you get the ideal recipe for a banking advertisement
November 3, 2017 Advertising:
What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…
August 8, 2017 Marketing:
Ushnota Paul profiles four top corporates in India who spill the beans on how running marathons has helped them in their professional career. They’re the high flying corporate honchos of the country — busy implementing their marketing skills by day. But outside of the board rooms donned in sharp suits, they can be seen in their running gear sweating it out as marathoners. Interesting combination, right? We spoke to four such corporate bigwigs on how running marathons help in their professional career and how they maintain a work-life balance. Read on...
August 7, 2017 Marketing:
Marketer and author Paritosh Sharma’s new book Patanjalize Your Brand gives a solid insight into the rise and rise of this swadesi brand, notes Ushnota Paul.
August 5, 2017 Advertising:
Former Chairman of Ogilvy One, R. Sridhar’s book Unlock The Real Power of Ideation, gives an insight into ideation related discussions between a consultant and his client.
August 4, 2017 Research:
While Indian brands still majorly relies on print and television advertising, some brands are heavily leaning towards cinema advertising. Cinema advertising has seen a considerable growth in recent years. One wonders what is driving the marketers to invest there.