Ushnota Paul

Articles by Ushnota Paul


Horlicks’ New Campaign ‘Fearless Kota’ Throws Light On An Important Social Issue Of Today

The brand takes up the case of student suicides to send across a powerful message.


Asian Paints’ New Campaign #HomesNotShowrooms Is A Warm Tale About Your Home

This beautiful commercial talks about creating a ‘home’ as opposed to a ‘house’…


Vodafone’s Beloved Pug Is Back And This Time With An Entire Pack!

Another heartwarming gem is out of the Vodafone stable with the #StrongerTogether campaign…


Homage To The Person Who Made The Drink That Officially Made Us An Adult

Brigadier (retd.) Kapil Mohan, the man behind the iconic rum Old Monk dies at 88; Ushnota Paul walks down memory lane.


Huawei’s 2017 Christmas Campaign For Europe Aims To Raise Money For Save The Children

It also talks about embracing a clean eating, yoga loving, modernised Santa Claus.


Book Review: The Indestructible Brand

Venke Sharma and Hushidar Kharas prepare brands to be crisis ready in the digital era.


Veeba’s “Aaj Kya Khaoge?” Campaign Is Short And Sweet

Featuring Amit Sadh and Shruti Seth, Veeba’s first commercial will make you smile.


The Saregama Carvaan Advertisement Is A Beautiful Film Told Through An Iconic Hindi Song

There’s no way that this digital audio player ad won’t put a smile on your face.


Dogs Are The Heroes of Reliance Car Insurance’s new Commercials And They’re Super Cute

The three advertisements are short, to-the-point and make your heart go mushy.


Calcutta Times’ #NoConditionsApply Campaign Is A Lovely Film But Does Nothing For The Brand

While it’s great to champion a social issue, it makes no sense unless it helps your product