January 9, 2018
January 9, 2018 Marketing:
Marketing:
Brigadier (retd.) Kapil Mohan, the man behind the iconic rum Old Monk dies at 88; Ushnota Paul walks down memory lane.
December 24, 2017
December 24, 2017 Advertising:
Advertising:
It also talks about embracing a clean eating, yoga loving, modernised Santa Claus.
December 13, 2017
December 13, 2017 Advertising:
Advertising:
Venke Sharma and Hushidar Kharas' book prepares brands to be crisis ready in the digital era, says Ushnota Paul
December 6, 2017
December 6, 2017 Advertising:
Advertising:
Featuring Amit Sadh and Shruti Seth, Veeba’s first commercial will make you smile.
November 27, 2017
November 27, 2017 Advertising:
Advertising:
There’s no way that this digital audio player ad won’t put a smile on your face.
November 17, 2017
November 17, 2017 Advertising:
Advertising:
The three advertisements are short, to-the-point and make your heart go mushy.
November 14, 2017
November 14, 2017 Advertising:
Advertising:
While it’s great to champion a social issue, it makes no sense unless it helps your product
November 6, 2017
November 6, 2017 Advertising:
Advertising:
A dash of emotion and a dash of hope… and you get the ideal recipe for a banking advertisement
November 3, 2017
November 3, 2017 Advertising:
Advertising:
What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…
August 8, 2017
August 8, 2017 Marketing:
Marketing:
Ushnota Paul profiles four top corporates in India who spill the beans on how running marathons has helped them in their professional career.
