Jeevansaathi.com turned bus shelters into ‘Shaadi ka Mandaps’, Skittles invited Canadians to #GIVEaDAM for Canada’s 151st birthday and Smirnoff Ice paid 100 people to take a 5-day weekend for the fourth of July – these are the 3 marketing campaigns that impressed us this week. Watch the full episode now:
Marketing Activations:
Jeevansaathi.com: Shaadi Ka Mandap
Agency: J. Walter Thompson (JWT)
Skittles: #GIVEaDAM
Agencies: DDB Canada, Mediacom and Harbinger
Smirnoff Ice: 5 Day Weekend for America
Agency: 72andSunny NYC