Opinion:

Darren Burns on How China Is Transforming Global Communications at #ZeeMelt 2017

Animesh, September 14, 2017

Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.

Weber Shandwick’s Darren Burns believes that China is transforming global communications, and explains why creatives and communicators need to look to the East in this session.