Dion McKenzie on “The (New) Digital Consumer” at #ZeeMelt 2017

Animesh Das, September 13, 2017

How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.

There’s been a lot of talk about how content is moving, and how acquisition is changing. Dion McKenzie shifts the focus of those talks back to the consumer and aims to understand how that’s impacting the product, and marketing as well.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit