Gonzalo Fuentes asks “Is Brand Building Advertising Dying?” at #ZeeMelt 2017

Animesh, September 14, 2017

No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.

Gonzalo Fuentes (CEO – Media & Digital, Kantar Insights) disrupts the disrupters by urging advertisers to improve their “relevance hit rate”, and balance short-term and long-term goals.