Gonzalo Fuentes (CEO – Media & Digital, Kantar Insights) disrupts the disrupters by urging advertisers to improve their “relevance hit rate”, and balance short-term and long-term goals.
Gonzalo Fuentes asks “Is Brand Building Advertising Dying?” at #ZeeMelt 2017
September 14, 2017
No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.