Jonathan Grubin on “Sampling Innovation” at #ZeeMelt 2017

Animesh Das, September 13, 2017

With SoPost, Jonathan Grubin disrupted the practice of product sampling. Listen in and learn from his journey in this video.

Jonathan Grubin disrupted product sampling with his venture, SoPost. In this session at Zee MELT 2017, he shares the SoPost journey, and insights in to today’s sampling landscape.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit