10 years since it was released, the “Gorilla” spot from Cadbury has cemented its iconic status. 101’s Laurence Green highlights the lessons that the wider audience, beyond advertising, can draw from that very advertisement.
ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit zeemelt.com.