Marketing:

Melt TV | Episode 05 | Data-Driven Marketing

Animesh Das, November 20, 2018

How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?

“Datadriven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers.

But how can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play? And, can a marketer bring all the data collected from the company’s different silos under one common thread?

Join Kashyap Vadapalli (CMO, Pepperfry.com) and Krishnan Menon (COO – APAC, Wunderman) in a conversation with Anant Rangaswami (Editor, Melt) to find out.

Here is the conversation:

Melt TV airs on WION at the following times:
Saturday at 11:30am & Sunday at 10:30am.