“Data–driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers.”

But how can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play? And, can a marketer bring all the data collected from the company’s different silos under one common thread?

Join Kashyap Vadapalli (CMO, Pepperfry.com) and Krishnan Menon (COO – APAC, Wunderman) in a conversation with Anant Rangaswami (Editor, Melt) to find out.

Here is the conversation:

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