Marketing:

Melt TV | Episode 09 | Brand Jawa Rides Again

Animesh Das, December 18, 2018

Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.

As Jawa Motorcycles gears up for Indian roads once again, we speak to the people responsible for bringing the brand back, and the business imperatives for its return.

Join Anupam Thareja (Co-Founder, Classic Legends) and Boman Irani (Chairman & MD, Rustomjee Group) as they converse with Anant Rangaswami (Editor, Melt), on why the timing was right, and what it takes to keep a brand relevant for modern times.

Melt airs on WION at the following times:
Saturday at 11:30am & Sunday at 10:30am

Here is the full episode: