Opinion:

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Animesh, September 14, 2017

Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.

How do you create a popular brand and disrupt the local food scene from your mother’s hobby? That’s the question Munaf Kapadia ended up answering through food startup, The Bohri Kitchen. Insights from the “anti”-product’s journey in this session.