Neel Murty on Measurement & Apps at #ZeeMelt 2017

Animesh Das, September 13, 2017

Google India's Neel Murty shares thoughts on how marketers should define success in the ever-evolving world of smartphones and apps.

Neel Murty is Product Lead – India for Apps & Display at Google. In this session at the Future Citizens Hall, Neel helps marketers, brand managers, and digital evangelists understand how machine learning can help boost measurement in an app world.

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