Nicholas Russell on the “Race To The Bottom” at #ZeeMelt 2017

Animesh Das, September 14, 2017

Project X's Nicholas Russell talks disruptive pricing strategies to the audience at Zee MELT 2017.

Nicholas Russell (Founder, Project X) urges the audience to think about pricing contextually. In this talk, he explains what disruptive pricing actually means, and states the difference between cost, price and value.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit