Nick Burfitt on “From TV To TV” at #ZeeMelt 2017
September 14, 2017
For the foreseeable future, Kantar thinks TV viewing will continue to remain majorly on a big screen at home. Nick Burfitt shares the changing audience demographics, and how it impacts TV audience measurement.
Kantar Media’s Nick Burfitt explains how traditional TV audience measurement is adapting to the current digital media landscape through Kantar’s TeleVision to Total Video approach.