Prabhvir Samhey’s “Programmatic 101” at #ZeeMelt 2017

Animesh Das, September 14, 2017

Google's Prabhvir Samhey is your guide in this talk that builds an understanding of Programmatic. From what it is, to why it is the hottest topic today in online advertising.

Fundamentally, programmatic is trying to solve the way we buy media, the way people interact with media, different devices and touchpoints. How is Google addressing the programmatic puzzle? Prabhvir Samhey (Head – Media Platforms, India, Google), shares the answers.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit