Opinion:

Pratham Hegde on Digital Marketing Measurement at #ZeeMelt 2017

Animesh, September 14, 2017

Facebook's Pratham Hegde unravels the opportunities for advertisers on the social media platform.

We’re in a world with a bunch of offline media channels, and ever evolving platforms with their own set of metrics. How does Facebook create a measurement framework that can cut across all these channels, and yet, measure everything effectively? Pratham Hegde answers.