Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 07

melt, December 1, 2017

Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.

Surf Excel continued its over ten year old ‘Daag Acche Hain’ series with ‘#HaarKoHarao’, a new campaign. Conceptualised by Lowe Lintas, the campaign asks the audience to embrace failure, learn from it, and accept it as a milestone on the road to success. The advertisement for the campaign released this week (watch it on YouTube here), and got Anant Rangaswami thinking about Thums Up, the cola brand, and India Today, the magazine. What prompted the thought? Listen in and get Ready To Melt with Anant Rangaswami.

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