Created by Lowe Lintas, the PhonePe campaign comprises three films, ‘Remittances’, ‘Gold’ and ‘Utilities Payment’. Here’s Anant Rangaswami with a review of the campaign, on video.

Campaign Credits

• Client: Phone Pe
• Agency: Lowe Lintas
• Creative Team: Rajesh Ramaswamy, Ujjwal Kabra and Kishore Mohandas
• Account Management Team: Hari Krishnan, Anand Narayan, Sudhir Nayak
• Planning team: Kunal Joshi, Dhanya Raj
• Director: Vinil Mathew
• Executive Producer: Swadha Kulkarni
• Production house: Breathless Films