Marketing:

Ready To Melt: Podcast Episode 17

melt, May 4, 2018

Blue-Chip Marketing Companies: B2B or B2C?

This podcast is the result of a provocation by an article on Forbes that states “the big companies (e.g. P&G, Unilever) that have been perceived as great marketers aren’t actually B2C firms, they are really B2B firms”. Hear why Anant Rangaswami believes this is a sweeping statement, a generalisation, and hence, a wrong view.

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