Opinion:

Samir Patil on “Owning The Conversation” at #ZeeMelt 2017

Animesh, September 14, 2017

In this presentation at the Future Citizens hall, Scroll.in's Samir Patil chalks out the steps brands can follow to own conversations online.

Samir Patil is the Founder CEO & Publisher of Scroll.in. He feels that there is a huge opportunity for brands in India to use content as a way to connect with their audience, especially since most digital display ads don’t really hit the mark.  How can one do the same, especially in a market that doesn’t really follow global trends, but behaves differently? Watch on.