Samir Patil is the Founder CEO & Publisher of Scroll.in. He feels that there is a huge opportunity for brands in India to use content as a way to connect with their audience, especially since most digital display ads don’t really hit the mark. How can one do the same, especially in a market that doesn’t really follow global trends, but behaves differently? Watch on.
ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit zeemelt.com.
