Research:

Sarah Owen on Engaging Millenials & GenZs at #ZeeMelt 2017

Animesh, September 14, 2017

What are the key priorities for Millenials and GenZ consumers, and where do they overlap? WGSN's Sarah Owen spills the beans.

WGSN’s Sarah Owen decodes the differences between Millenials and GenZ consumers to help marketers make sense and engage with the largest set of media consumers today.