Measurement:

Swapnil Sinha on “Marketing Measurement Via Attribution” at #ZeeMelt 2017

Animesh, September 14, 2017

What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.

Attribution has always been an important aspect of measurement, and one whose importance has only increased in today’s time. How do you really make sense of the ever-increasing digital footprints your consumer? Google’s Swapnil Sinha answers.