Measurement:

Swapnil Sinha on “Marketing Measurement Via Attribution” at #ZeeMelt 2017

Animesh Das, September 14, 2017

What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.

Attribution has always been an important aspect of measurement, and one whose importance has only increased in today’s time. How do you really make sense of the ever-increasing digital footprints your consumer? Google’s Swapnil Sinha answers.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit zeemelt.com.