Ad Review

Articles in Ad Review


Creative Picks | Episode 01

Ritwika Gupta shares her top 3 picks for last week - Vivo V9, Apple Homepod and MakeMyTrip.


Wipro Garnet LED Bulb’s New TVC Is To The Point And Funny

Sometimes all you want is a TVC that talks straight about the product, in as less time as possible


Maggi Masala-ae-Magic’s ‘Rishton Ka Swaad’ TVC Is Sweet And Effective

The 1-minute ad not only addresses the purpose of the product but also an important issue


ITC Limited Has Come Up With A Series Of Three Commercials For Their ‘Sab Saath Badhein’ Campaign

The short advertisements address services like afforestation program, watershed development and e-Choupal kiosks for farmers


Regressive Or Real? All Out’s New Ad Leaves An Impact

All Out’s new ad tells us more than what it shows.


All Out’s New #StandByToughMoms Campaign Is Haywire And Regressive

The good intention behind the message that the brand was trying to portray seems to have backfired completely.


Fierce Competition: Ushnota’s Top 10 Super Bowl LII Ads

The competition between brands during the Super Bowl season is fierce. Ushnota Paul lists down her favourites...


Noted Recent Campaigns: Jan/Feb 2018

Ritwika Gupta reviews the commercial messages that caught her eye in the months of January and February 2018.


High On Humour And Celebrities – Super Bowl 2018 Top 10 Ads

Over the years, advertising during Super Bowl has become a competition for brands. Here are Ritwika Gupta's top 10 rankings.


Horlicks’ New Campaign ‘Fearless Kota’ Throws Light On An Important Social Issue Of Today

The brand takes up the case of student suicides to send across a powerful message.