Ad Review

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Creative Picks | Episode 01

Ritwika Gupta shares her top 3 picks for last week - Vivo V9, Apple Homepod and MakeMyTrip.

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Wipro Garnet LED Bulb’s New TVC Is To The Point And Funny

Sometimes all you want is a TVC that talks straight about the product, in as less time as possible

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Maggi Masala-ae-Magic’s ‘Rishton Ka Swaad’ TVC Is Sweet And Effective

The 1-minute ad not only addresses the purpose of the product but also an important issue

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ITC Limited Has Come Up With A Series Of Three Commercials For Their ‘Sab Saath Badhein’ Campaign

The short advertisements address services like afforestation program, watershed development and e-Choupal kiosks for farmers

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Regressive Or Real? All Out’s New Ad Leaves An Impact

All Out’s new ad tells us more than what it shows.

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All Out’s New #StandByToughMoms Campaign Is Haywire And Regressive

The good intention behind the message that the brand was trying to portray seems to have backfired completely.

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Fierce Competition: Ushnota’s Top 10 Super Bowl LII Ads

The competition between brands during the Super Bowl season is fierce. Ushnota Paul lists down her favourites...

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Noted Recent Campaigns: Jan/Feb 2018

Ritwika Gupta reviews the commercial messages that caught her eye in the months of January and February 2018.

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High On Humour And Celebrities – Super Bowl 2018 Top 10 Ads

Over the years, advertising during Super Bowl has become a competition for brands. Here are Ritwika Gupta's top 10 rankings.

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Horlicks’ New Campaign ‘Fearless Kota’ Throws Light On An Important Social Issue Of Today

The brand takes up the case of student suicides to send across a powerful message.