Ad Review

Articles in Ad Review

Advertising:

Has Anyone Called You ‘Tubelight’ When You’re Hungry?

Snickers India now gives you company approved packaging to do just that through its latest iteration of the "You're Not You When You're Hungry" campaign.

Advertising:

Bandhan Bank’s New Commercials Tug At The Emotional Chord

A dash of emotion and a dash of hope… and you get the ideal recipe for a banking advertisement

Advertising:

Why CNN Loves Apples More Than Bananas

CNN's new “Facts First” marketing campaign uses an apple to attack Trump's ‘fake news' claims

Advertising:

IKEA’s Preroll Ads Are So Boring That They’re Pure Genius

What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…

Advertising:

Asian Paints’ New Digital Film Promises To Inspire You

Conceptualised by Ogilvy & Mather, the film narrates the story of a small-town boy who wants to make a name for himself in his hometown. The brand’s efforts at creating a niche and making consumers aware about their initiatives, is commendable.

Advertising:

Fortune Oils, “Ghar Ka Khana, Ghar Ka Khana Hota Hain”

Conceived and executed by Ogilvy South, the new Fortune Oils ad film features Akshay Kumar and celebrates the idea of home cooked food.

Advertising:

Noted Recent Campaigns – August / September

Good, bad, brilliant - Ritwika Gupta reviews the commercial messages which caught her eye in the last few months.

Advertising:

Creative Picks: Burger King, Havaianas & More!

Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Burger King’s ‘OK, Google’ stunt, Havaianas print ads and more.

Advertising:

Vodafone India: “#LookUp”

The #LookUp campaign by Vodafone showcases a video portraying the need for face-to-face interactions today. Quite a bold move being a telecom company, Vodafone emphasizes the importance of spending time with loved ones and expressing emotions in person rather than through a text or call.

Advertising:

Amazon India: #DeliverTheLove

Conceptualised by Ogilvy Bangalore, the ad film tells the story of a young boy who just cannot fathom why his grandmother does not mind receiving the same gift for Rakhshabandhan, every year.