Ad Review

Articles in Ad Review

Advertising:

Asian Paints’ New Digital Film Promises To Inspire You

Conceptualised by Ogilvy & Mather, the film narrates the story of a small-town boy who wants to make a name for himself in his hometown. The brand’s efforts at creating a niche and making consumers aware about their initiatives, is commendable.

Advertising:

Fortune Oils, “Ghar Ka Khana, Ghar Ka Khana Hota Hain”

Conceived and executed by Ogilvy South, the new Fortune Oils ad film features Akshay Kumar and celebrates the idea of home cooked food.

Advertising:

Noted Recent Campaigns – August / September

Good, bad, brilliant - Ritwika Gupta reviews the commercial messages which caught her eye in the last few months.

Advertising:

Creative Picks: Burger King, Havaianas & More!

Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Burger King’s ‘OK, Google’ stunt, Havaianas print ads and more.

Advertising:

Vodafone India: “#LookUp”

The #LookUp campaign by Vodafone showcases a video portraying the need for face-to-face interactions today. Quite a bold move being a telecom company, Vodafone emphasizes the importance of spending time with loved ones and expressing emotions in person rather than through a text or call.

Advertising:

Amazon India: #DeliverTheLove

Conceptualised by Ogilvy Bangalore, the ad film tells the story of a young boy who just cannot fathom why his grandmother does not mind receiving the same gift for Rakhshabandhan, every year.

Advertising:

Tata Tea Jaago Re: “Let’s Practise Gender Sensitivity At Home”

Gender inequality could start from our homes and could be learnt. The Tata Tea Jaago Re campaign video narrates an instance of gender inequality and talks about how people hold on to certain beliefs when it comes to gender roles.

Advertising:

Wagga Wagga Diabetic Oil

The Wagga Wagga diabetic oil ad is a spoof on Indian family drama clichés. The video cleverly promotes the international brand and captures the audience aptly.

Advertising:

Tata Sky: “Acting Adda”

The Tata Sky Acting Adda campaign packs is a series of 4-hilarious ads. Showcasing the legendary Amitabh Bachchan learning the nuances of acting through the Tata Sky's Adda, the ad delivers the intended message simultaneously pleasing the eye.

Advertising:

Hamam India: Breaking Stereotypes #GoSafeOutside

Moving beyond conventional soap ad formats, Hamam associates the brand with the traditional Indian martial art form breaking the stereotype that young girls cannot defend themselves. A brilliant ad, the narrative focuses less on the brand and more on women's safety in India.