Advertising

Articles in Advertising

Advertising:

Creative Picks | Episode 16

From Gatorade, Ginger by Lifestyle to Jelen Pivo, here are Ushnota Paul's favourite ads of the week. Let’s take a look!

Advertising:

Coca Cola’s New ‘Share A Coke’ Commercial Is A Light Take On A Father-Son Relationship

Despite a few glitches here and there, the 45-second commercial makes you smile

Advertising:

“I Rarely Look Inside Advertising For Inspiration” – Samuel Ball

Founder of UK based digital advertising agency Lean Mean Fighting Machine, Samuel Ball, talks to Ushnota Paul about all things advertising...

Advertising:

“Design Is Omnipresent” – Prasanna Sankhe

Ushnota Paul talks to Prasanna Sankhe, the Co-Founder & Creative Head of Hyphen, who paved a successful path from advertising to design...

Advertising:

‘Advertising Needs To Do A Better Job Of Telling Stories’

A lot of great advertising is just about storytelling. If done right, storytelling can make your communications more engaging and impactful. But with some of the biggest advertisers cutting back on their ad spends this year, the question remains - are people not spending enough time looking at an ad? In that case, what are the new tools which marketers can use to connect brands and people?

Advertising:

Wipro Garnet LED Bulb’s New TVC Is To The Point And Funny

Sometimes all you want is a TVC that talks straight about the product, in as less time as possible

Advertising:

Maggi Masala-ae-Magic’s ‘Rishton Ka Swaad’ TVC Is Sweet And Effective

The 1-minute ad not only addresses the purpose of the product but also an important issue

Marketing:

The “Art” of Branding

Ritwika Gupta caught up with Saskia Neuman, Global Art Manager at Absolut to find out how art has proven to be beneficial for both the brand and the artist.

Advertising:

Branding Nations – What does it take to develop brand identities for countries?

In a candid conversation with Ritwika Gupta, Jackson Tan, the creative director and co-founder of one of Singapore’s leading creative agency BLACK, shares what it takes to build a national brand identity.

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 10

Do "raindrops keep falling on your head"? Or, have you "been down so long?"