Articles in Advertising
January 10, 2018
Ritwika Gupta caught up with Saskia Neuman, Global Art Manager at Absolut to find out how art has proven to be beneficial for both the brand and the artist.
December 27, 2017
Do "raindrops keep falling on your head"? Or, have you "been down so long?"
December 13, 2017
Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.
November 24, 2017
Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.
November 23, 2017
In life we can’t avoid the consequences of our actions, or inactions. It’s an illusion that by avoiding choosing we can opt out.
November 22, 2017
This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.
November 8, 2017
Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"
November 6, 2017
What does age give to you that youth cannot? All this knowledge can be turned into a sustainable advantage in the market you operate in.
November 3, 2017
What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…
November 1, 2017
Zee brings in its 25th anniversary with a print ad that thanks its competitors for their contribution in "releasing the extraordinary".