Advertising

Articles in Advertising

Advertising:

Bourbon’s New Ad Is An Ode To Friendship

Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.

Advertising:

You Can’t Not Vote

In life we can’t avoid the consequences of our actions, or inactions. It’s an illusion that by avoiding choosing we can opt out.

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 06

This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.

Marketing:

I’m Woke Now, But It’s Complicated

Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"

Marketing:

I’m 56, And Age Is On My Side

What does age give to you that youth cannot? All this knowledge can be turned into a sustainable advantage in the market you operate in.

Advertising:

IKEA’s Preroll Ads Are So Boring That They’re Pure Genius

What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…

Advertising:

Zee Celebrates With The Competition

Zee brings in its 25th anniversary with a print ad that thanks its competitors for their contribution in "releasing the extraordinary".

Advertising:Videos

Holly Hall shares the Best of D&AD Award Winners at #ZeeMelt 2017

The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.

Media:

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

As Virtual Reality becomes the next big content trend, filmmaker, speaker and consultant Clyde DeSouza helps examine the psychological impact the technology has on the audience, and why everyone must treat VR differently.

Advertising:

Gonzalo Fuentes asks “Is Brand Building Advertising Dying?” at #ZeeMelt 2017

No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.