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Articles in Amazon

Advertising:

Creative Picks | 21 Feb | Super Bowl Ads | Coinbase, Uber Eats & Amazon Alexa

Ritwika Gupta reviews ads by Coinbase, Uber Eats & Amazon Alexa.

News:

Melt Update | 8 Feb | Amazon Becomes ‘Biggest Advertiser in History’ with Record $16.9bn Spend & MORE

Meanwhile, Godrej Consumer Products Limited has spent Rs 228.63 crore as advertisements and publicity expenses for the quarter ending 31 December 2021.

News:

Melt Update | 4 Feb | Amazon’s Ad Services Rise by 32% YoY to $9.7 billion & MORE

Meanwhile, H&M will launch H&M Home to start selling home decor, furnishings, bed linen and dinnerware in India starting March 2022.

News:

Melt Update | 21 Jan | Amazon Opens First Physical Clothing Store & MORE

In other news, Instagram is launching trials of a subscription service that will allow users to pay for extra content from creators.

Advertising:

Melt TV| Episode 148 | This Year’s Most Enjoyable Christmas Advertising

In this episode, Melt curates the advertising that stood out amidst the outpouring of festive marketing messages.

News:

Melt Update | 26 Nov | PHD Appoints Chris Stephenson as Global CMO & MORE

Meanwhile, Popeyes has appointed Tanushri Rastogi as marketing lead for Asia Pacific.

News:

Melt Update | 12 Nov | Dentsu’s Ashish Bhasin Granted Early Retirement & MORE

In other news, Hiroshi Igarashi will succeed Toshihiro Yamamoto as Dentsu Group CEO.

News:

Melt Update | 6 Oct | Wavemaker Secures Deal with Amazon Advertising & MORE

In other news, Google has launched Google News Initiative Advertising Lab programme in India to support small and medium-sized news publishers producing original news for local and regional communities.

News:

Melt Update | 24 Sep | Amazon Launches Prime Video Channels in India & MORE

Meanwhile, Publicis Media Services has appointed Rajiv Gopinath as Chief Product and Solutions Officer and Ajit Gurnani as Chief Growth Officer, Media Services.