October 8, 2022

Marketing:

Melt TV | Episode 186 | upGrad’s Arjun Mohan On Marketing EdTech in India

"It's not just about creating a stellar product. You have to explain to the consumer how your product will change their life."

July 25, 2022

News:

Melt Update | 25 July | Hansa: Amitabh Bachchan most recognised celebrity and MORE

Meanwhile, Disney Star has secured the broadcast and digital streaming rights to telecast Australian cricket in India.

August 19, 2021

News:

Melt Update | 19 Aug | Amazon Alexa Gets Amitabh Bachchan’s Voice in India & MORE

October 14, 2020

News:

Melt Update | 14 Oct | IAA Urges Government To Provide A Safe Environment To Advertise; ASCI, The Ad Club, AAAI condemn attacks on Tanishq ad & MORE

Meanwhile, Google Journalist Studio has introduced two new tools for reporters.

April 6, 2020

Marketing:

Creative Picks | 6 April 2020 | Marketing Activations | Renault Group, Mumbai Police & Sony Pictures Networks

Madhuwanti reviews marketing activations by Renault Group, Mumbai Police and Sony Pictures Network India

March 12, 2020

News:

Melt In A Minute | Vijay Singh, CEO Of Fox Star Studios, Steps Down, Cannes Lions 2020 Scheduled To Take Place, As Planned & MORE

In other news, IDFC FIRST Bank has announced Amitabh Bachchan as brand ambassador.

June 11, 2019

News:

Melt In A Minute | Jaibeer Ahmad of Wunderman Thompson Quits & More

From Mondelez launching a healthier varient of Cadbury Dairy Milk, Amitabh Bachchan's Twitter account being hacked to Nissan appointing Sinan Ozkok as President of India operations, here are the top news of the day.

August 8, 2017

Advertising:

Tata Sky: “Acting Adda”

The Tata Sky Acting Adda campaign packs is a series of 4-hilarious ads. Showcasing the legendary Amitabh Bachchan learning the nuances of acting through the Tata Sky's Adda, the ad delivers the intended message simultaneously pleasing the eye.