Anant Rangaswami

Articles in Anant Rangaswami

Research:

“The Most Robust Print Research That India Has Ever Seen”

Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.

Marketing:

“We Need To Evolve The Categories, And We Need To Educate The Consumer”

Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?

Marketing:

I’m Woke Now, But It’s Complicated

Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"