Anant Rangaswami

Articles in Anant Rangaswami

Marketing:

Melt TV | Episode 09 | Brand Jawa Rides Again

Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.

Marketing:

Melt TV | Episode 07 | Siddharth Banerjee

The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.

Research:

Melt TV | Episode 06 | Richard Edelman

How can Public Relations evolve?

Opinion:

TV, Print Inventory Glut: Busting The myth

"The buying-selling power equation that we see currently, that the buyer is more powerful than the seller, is rubbish."

Opinion:

Anant’s Blog: Of Commas, Pauses And Laziness

Let's talk about some complex punctuation. One is the ‘visual’ punctuation and one that suffers in translation from the written form to the spoken form.

Marketing:

Melt TV | Episode 05 | Data-Driven Marketing

How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?

Research:

Melt TV | Episode 04 | Guneet Singh

The Do's and Don'ts of Digital Marketing.

Marketing:

Melt TV | Episode 03 | R Gowthaman

Just a buzzword? Or can Blockchain help make marketing more effective?

Marketing:Videos

Melt TV | Episode 01 | Chuck Porter

Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.

Research:

“The Most Robust Print Research That India Has Ever Seen”

Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.