Book Review

Articles in Book Review

Advertising:

Book Review: The Indestructible Brand

Venke Sharma and Hushidar Kharas prepare brands to be crisis ready in the digital era.

Research:

Point Of View: The Other Sides Of The Marketer

Question: Name five books that you recommend to marketers and CEOs. Answer: CEOs and CMOs come with rich experiences, which not only set them a class apart, but also hold them and their brands in good stead. However, in today’s world, unlearning is as important as learning. And therefore, it is key for them to be refreshed with the new realities and opportunities. I would, therefore, recommend these 5 books with each bringing a unique but key learning.

Marketing:

Book Review: Patanjalize Your Brand

Marketer and author Paritosh Sharma’s new book Patanjalize Your Brand gives a solid insight into the rise and rise of this swadesi brand, notes Ushnota Paul.

Advertising:

Book Review: Unlock The Real Power Of Ideation

Former Chairman of Ogilvy One, R. Sridhar’s book Unlock The Real Power of Ideation, gives an insight into ideation related discussions between a consultant and his client.