Articles in Brand Safety

November 21, 2019

November 21, 2019

News:

Melt In A Minute | L&K Saatchi & Saatchi CEO Anil Nair Steps Down, S4 Capital’s MightyHive Opens Office In India & More

From L&K Saatchi & Saatchi CEO Anil Nair stepping down to Facebook introducing new safety tools for advertiser, a look at today's top headlines

September 13, 2017

September 13, 2017

Marketing:

Vasuta Agarwal on Brand Safety & Ad Fraud at #ZeeMelt 2017

How do you build accountability in mobile advertising? Vasuta Agarwal covers some of the best practices that can be undertaken to maximize brand safety in the mobile advertising ecosystem, and diminish chances of ad fraud.