February 10, 2024
February 10, 2024
Marketing:
"All our campaigns and activations have to stay true to the brand promise and proposition."
August 4, 2023
August 4, 2023
Marketing:
"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."
February 11, 2022
February 11, 2022
Marketing:
Marketing to a Gen Z audience using QR codes, the art of casting and more.
February 7, 2022
February 7, 2022
Advertising:
Ritwika Gupta reviews ads by Dove, Cadbury Dairy Milk and Amazon Alexa.
November 13, 2021
November 13, 2021
Advertising:
The big theme this year was a message to support local retailers and small businesses.
November 6, 2021
November 6, 2021
Advertising:
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
September 30, 2021
September 30, 2021
Advertising:
How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.
September 22, 2021
September 22, 2021
Marketing:
Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.
December 30, 2020
December 30, 2020
Advertising:
We bring you some of our favourite ad campaigns from India that stood out this year.
September 17, 2020
September 17, 2020
News:
In global news, WPP has consolidated its health teams to form a new global healthcare agency - VMLY&Rx.
