Campaign

Articles in Campaign

Marketing:

“We Need To Evolve The Categories, And We Need To Educate The Consumer”

Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?

Advertising:

Wipro Garnet LED Bulb’s New TVC Is To The Point And Funny

Sometimes all you want is a TVC that talks straight about the product, in as less time as possible

Advertising:

Maggi Masala-ae-Magic’s ‘Rishton Ka Swaad’ TVC Is Sweet And Effective

The 1-minute ad not only addresses the purpose of the product but also an important issue

Advertising:

ITC Limited Has Come Up With A Series Of Three Commercials For Their ‘Sab Saath Badhein’ Campaign

The short advertisements address services like afforestation program, watershed development and e-Choupal kiosks for farmers

Advertising:

Asian Paints’ New Campaign #HomesNotShowrooms Is A Warm Tale About Your Home

This beautiful commercial talks about creating a ‘home’ as opposed to a ‘house’…

Advertising:

What’s A Computer? Apple Asks

In its latest commercial, Apple highlights the versatility of the iPad Pro and how kids today do not know what a computer is.

Advertising:

Bourbon’s New Ad Is An Ode To Friendship

Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.

Advertising:

We Don’t See New Fevikwik Ads Every Day

Conceptualised by Ogilvy Mumbai, the new humourous 20-second spots highlight the versatility of the adhesive to fix broken objects and bonds.

Advertising:

Bandhan Bank’s New Commercials Tug At The Emotional Chord

A dash of emotion and a dash of hope… and you get the ideal recipe for a banking advertisement

Advertising:

IKEA’s Preroll Ads Are So Boring That They’re Pure Genius

What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…