Campaign

Articles in Campaign

Advertising:

What’s A Computer? Apple Asks

In its latest commercial, Apple highlights the versatility of the iPad Pro and how kids today do not know what a computer is.

Advertising:

Bourbon’s New Ad Is An Ode To Friendship

Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.

Advertising:

We Don’t See New Fevikwik Ads Every Day

Conceptualised by Ogilvy Mumbai, the new humourous 20-second spots highlight the versatility of the adhesive to fix broken objects and bonds.

Advertising:

Ad Review: Bandhan Bank’s New Commercials Tug At The Emotional Chord

A dash of emotion and a dash of hope… and you get the ideal recipe for a banking advertisement

Advertising:

IKEA’s Preroll Ads Are So Boring That They’re Pure Genius

What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…

Advertising:

Creative Picks: Burger King, Havaianas & More!

Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Burger King’s ‘OK, Google’ stunt, Havaianas print ads and more.

Advertising:

Vodafone India: “#LookUp”

The #LookUp campaign by Vodafone showcases a video portraying the need for face-to-face interactions today. Quite a bold move being a telecom company, Vodafone emphasizes the importance of spending time with loved ones and expressing emotions in person rather than through a text or call.

Advertising:

Amazon India: #DeliverTheLove

Conceptualised by Ogilvy Bangalore, the ad film tells the story of a young boy who just cannot fathom why his grandmother does not mind receiving the same gift for Rakhshabandhan, every year.

Advertising:

Tata Tea Jaago Re: “Let’s Practise Gender Sensitivity At Home”

Gender inequality could start from our homes and could be learnt. The Tata Tea Jaago Re campaign video narrates an instance of gender inequality and talks about how people hold on to certain beliefs when it comes to gender roles.

Advertising:

Wagga Wagga Diabetic Oil

The Wagga Wagga diabetic oil ad is a spoof on Indian family drama clichés. The video cleverly promotes the international brand and captures the audience aptly.