Articles in Campaign


Wagga Wagga Diabetic Oil

The Wagga Wagga diabetic oil ad is a spoof on Indian family drama clichés. The video cleverly promotes the international brand and captures the audience aptly.


Tata Sky: “Acting Adda”

The Tata Sky Acting Adda campaign packs is a series of 4-hilarious ads. Showcasing the legendary Amitabh Bachchan learning the nuances of acting through the Tata Sky's Adda, the ad delivers the intended message simultaneously pleasing the eye.


Hamam India: Breaking Stereotypes #GoSafeOutside

Moving beyond conventional soap ad formats, Hamam associates the brand with the traditional Indian martial art form breaking the stereotype that young girls cannot defend themselves. A brilliant ad, the narrative focuses less on the brand and more on women's safety in India.


Noted Recent Campaigns: June 2017

The month of June 2017 had so much to offer. Here's a quick look at some brilliant ad campaigns that we've shortlisted for you.


Amazon India: (Tufani) #MomBeAGirlAgain

In a touching video, Amazon reaches out to mothers and encourages them to re-live their dreams. The campaign #MomBeAGirlAgain connects emotionally simultaneously promoting Amazon, as a brand.


QSR Chains And The Social Media Landscape

Social media is a great place to be in for brands in 2017. With more people logging in multiple times a day, there’s no better medium to reach the wi-fi enabled. And that’s exactly what brands from the QSR industry in India did. In this report by Unmetric, we take a look at the social media landscape of quick service restaurants and take a deep dive into the performance of 15 brands.


The Gunn Report’s Cannes Lions 2017 Sweepstakes

Recently, the Gunn Report launched the Cannes Lions 2017 Sweepstakes, an annual contest predicting commercials that will win an award at the Cannes. We look at the 20 TV commercials.