Creativity

Articles by Creativity

Media:Videos

Arun Pattabhiraman on “Mobile Video Done Right” at #ZeeMelt 2017

An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.

Opinion:

Ashish Limaye on “Creativity In A Data Driven World” at #ZeeMelt 2017

There are opinions about the fact that whether a data driven world is going to drive the way marketers reach out to consumers. But in the process, is there a space for creativity? Happy Finish's Ashish Limaye talks.

Advertising:

Laurence Green’s Lessons From Cadbury’s Gorilla at #ZeeMelt 2017

Ten lessons from an iconic spot released roughly ten years back. 101's Laurence Green explains.

Opinion:Videos

A Fireside Chat with Sonal Dabral at #ZeeMelt 2017

Lessons in creativity through stories from Sonal Dabral, unraveled in a fireside chat with Anant Rangaswami.

Opinion:Videos

Dave Trott says “Simple Is Smart” at #ZeeMelt 2017

Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.