August 12, 2019
August 12, 2019
Advertising:
In today's fast-paced world, how can you get the consumer to stay attentive?
June 18, 2018
June 18, 2018
Advertising:
From BBC’s world cup promo to J-B Weld’s first ever national TV campaign and Sony Ten’s FIFA ad films, here are Ritwika Gupta’s favourite ads of the week. Watch the full episode here!
September 12, 2017
September 12, 2017
Research:
In a first of its kind report for the Indian market, the India Mobile Video Report combines the strengths between Kantar IMRB and Culture Machine to share insights on who's watching what, how, and where?
August 7, 2017
August 7, 2017
Media:
Digital video is being unbundled into ad-supported and subscription supported content. In that on-going fission, lies opportunities for a new kind of marketing, that marries story-telling and computing.
July 7, 2017
July 7, 2017
Research:
Mobile is emerging to be the biggest platform for online video consumption. By 2021, the average mobile data consumption per smartphone in India is expected to increase by at least five times. Here’s why the mighty small screen is overtaking Television.
