Demographics

Articles in Demographics

Research:

Sarah Owen on Engaging Millenials & GenZs at #ZeeMelt 2017

What are the key priorities for Millenials and GenZ consumers, and where do they overlap? WGSN's Sarah Owen spills the beans.

Marketing:

Consumers Do Not See Themselves In Demographics

The moment we use the word ‘target’ we have already conditioned our system to think that there is someone outside an environment – the viewer looking at it – the object and trying to aim at it and doing something with it.