Articles in Digital Marketing
November 20, 2018
How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?
November 12, 2018
The Do's and Don'ts of Digital Marketing.
November 5, 2018
Just a buzzword? Or can Blockchain help make marketing more effective?
May 8, 2018
The journey begins with a tweet from an A-list talent about the “first look” and ends with a film premiere (after it’s done a box-office run) on a streaming platform. Here’s how digital media is changing the way films are marketed in India.
January 8, 2018
R Gowthaman opines that Blockchain technology helps build trust between two stakeholders without compromising either position.
January 3, 2018
If there is a new game in town, fraud will always come along with new tricks.
December 28, 2017
Content marketing is storytelling to tell the audience what we are about. One minute, isn’t that what brand advertising did?