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Opinion:

Pratham Hegde on Digital Marketing Measurement at #ZeeMelt 2017

Facebook's Pratham Hegde unravels the opportunities for advertisers on the social media platform.

Research:

The Social Media Habits of Top Aviation Brands

Airlines are very heavy users of social media. They vie with competitors to reply to their customers online in the most efficient manner possible, offer the best possible rates and the greatest experience.In addition to redressing consumer concerns, airline brands use social networks to engage their audience with relevant content and pass along information about flight schedules, new routes, discounts etc. This way, social media plays a key role in constructing a brand’s personality online. In order to understand how effectively airline brands used social media, Unmetric took a look at the top 15 brands across Facebook, Twitter, and Instagram during Q1 2017. These include: Aeromexico, Air Canada, Alaska Airlines, Allegiant, American Airlines, Delta, Frontier Airlines, Hawaiian Airlines, JetBlue, Southwest Airlines, Spirit Airlines, United Airlines, Virgin Airlines, Volaris and WestJet. Here’s what we found:

Research:

Mobile Video Market to reach 1200 crore by 2021. Here’s why the mighty small screen is overtaking TV

Mobile is emerging to be the biggest platform for online video consumption. By 2021, the average mobile data consumption per smartphone in India is expected to increase by at least five times. Here’s why the mighty small screen is overtaking Television.