March 2, 2024
March 2, 2024
Marketing:
"Customer experience is the biggest differentiator for a banking brand today."
August 2, 2022
August 2, 2022
News:
Meanwhile, Zomato rebrands as ‘Eternal’.
July 2, 2022
July 2, 2022
Advertising:
From "Long Live The Prince" to "Super. Heroes." to "The Unfiltered History Tour" and more!
June 18, 2022
June 18, 2022
Advertising:
“There’s a need for pitch-fees. It will help clients decide what they really want.”
April 26, 2022
April 26, 2022
News:
Meanwhile, Consulting giant Accenture has renamed Accenture Interactive, its advertising and marketing services arm, as Accenture Song.
January 8, 2022
January 8, 2022
Advertising:
"It's time to stop waiting for the light at the end of this dark tunnel. Instead, it's time to light the tunnel."
August 13, 2021
August 13, 2021
News:
Meanwhile, Publicis Groupe has won Walmart’s $600 million media account in the US after a competitive pitch.
July 22, 2021
July 22, 2021
News:
In other news, Mindshare has appointed Helen McRae as APAC CEO.
January 28, 2021
January 28, 2021
News:
Meanwhile, FCB India bags integrated communication mandate of Lakme & Elle 18.
September 12, 2020
September 12, 2020
Advertising:
Ritwika Gupta reviews ads by Apple, Netflix and Horlicks.
